Drivers of brand image improvement in sports-event sponsorship
Year of publication: |
2016
|
---|---|
Authors: | Grohs, Reinhard |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 3, p. 391-420
|
Subject: | sponsorship | sponsor image | sports | event | measurement | Sponsoring | Sponsorship | Markenimage | Brand image | Niederlande | Netherlands | Sportveranstaltung | Sport event | Sportmarketing | Sports marketing | Sport | Sports | Konsumentenverhalten | Consumer behaviour |
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