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isPartOf:"Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~person:"Desbordes, Michel"
~person:"Hambrick, Marion E."
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
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Sportveranstaltung
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Professional sports
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Football
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Desbordes, Michel
Hambrick, Marion E.
Kaplanidou, Kyriaki
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Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
International journal of sport management and marketing : IJSMM
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"If there is no football, then we have nothing to discuss" : a phenomenological study on football fandom and COVID-19 pandemic
Glebova, Ekaterina
;
Zare, Fateme
;
Desbordes, Michel
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
5
,
pp. 373-390
Persistent link: https://www.econbiz.de/10014428298
Saved in:
2
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
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