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isPartOf:"Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~person:"Lai, Fong-yi"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Sportorganisation"
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Lai, Fong-yi
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Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
International journal of sport management and marketing : IJSMM
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Exploring consumer schemata of destination and sports event brands : the case of Kaohsiung City and the 2009 World Games
Lai, Fong-yi
- In:
International journal of sport management and marketing …
7
(
2010
)
3/4
,
pp. 267-281
Persistent link: https://www.econbiz.de/10003972983
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