Exploring consumer schemata of destination and sports event brands : the case of Kaohsiung City and the 2009 World Games
Year of publication: |
2010
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Authors: | Lai, Fong-yi |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 7.2010, 3/4, p. 267-281
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Subject: | Tourismusmarketing | Tourism marketing | Sportveranstaltung | Sport event | Markenimage | Brand image | Destinationsmanagement | Destination management | Taiwan |
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