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isPartOf:"Edition Wirtschaftswissenschaften"
~accessRights:"restricted"
~isPartOf:"International journal of services technology and management"
~isPartOf:"Journal of strategic marketing"
~person:"Parsad, Chandan"
~source:"econis"
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Consumer behaviour
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Einkaufszentrum
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India
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Indien
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Market segmentation
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Marktsegmentierung
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Sales promotion
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k-mean clustering
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mall management
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market segmentation
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retail stores
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shoppers' behaviour
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Edition Wirtschaftswissenschaften
International journal of services technology and management
Journal of strategic marketing
Journal of Asian finance, economics and business : JAFEB
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ECONIS (ZBW)
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Segmenting Indian shoppers on mall attractiveness factors
Prashar, Sanjeev
;
Harvinder Singh
;
Parsad, Chandan
; …
- In:
International journal of services technology and management
25
(
2019
)
1
,
pp. 18-35
Persistent link: https://www.econbiz.de/10012101551
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