Segmenting Indian shoppers on mall attractiveness factors
Sanjeev Prashar, Harvinder Singh, Chandan Parsad and T. Sai Vijay
| Year of publication: |
2019
|
|---|---|
| Authors: | Prashar, Sanjeev ; Harvinder Singh ; Parsad, Chandan ; Vijay, T. Sai |
| Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 25.2019, 1, p. 18-35
|
| Subject: | shopping malls | market segmentation | k-mean clustering | retail stores | shopping experience | mall management | shoppers' behaviour | Konsumentenverhalten | Consumer behaviour | Einkaufszentrum | Shopping center | Indien | India | Marktsegmentierung | Market segmentation | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSTM.2019.096604 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012101551