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isPartOf:"Engaging consumers through branded entertainment and convergent media"
~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Zur Ökonomie der Unterhaltungsproduktion"
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Engaging consumers through branded entertainment and convergent media
Discussion paper / Centre for Economic Policy Research
Journal of advertising : official publication of the American Academy of Advertising
Zur Ökonomie der Unterhaltungsproduktion
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
29
The journal of media economics
29
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
19
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
14
Journal of advertising research
13
JMM : the international journal on media management
12
Media-Perspektiven
11
Strategien erfolgreicher TV-Marken : eine internationale Analyse
10
NBER working paper series
8
Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
8
Working paper / National Bureau of Economic Research, Inc.
8
NBER Working Paper
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of sport finance
6
Journal of sports economics
6
Prometheus : critical studies in innovation
6
Tourism management : research, policies, practice
6
CESifo working papers
5
Economics letters
5
Information economics and policy : IEP
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Journal of travel and tourism marketing
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Psychology & marketing
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Sport management review
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SpringerLink / Bücher
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Applied economics letters
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Discussion paper series / IZA
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Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
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Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
4
Handbook of research on transmedia storytelling, audience engagement, and business strategies
4
Journal of economic behavior & organization : JEBO
4
Journal of promotion management : JPM
4
Kyklos : international review for social sciences
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Schriften zur Rundfunkökonomie
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The American journal of economics and sociology
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Arts and the market
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ECONIS (ZBW)
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1
Survivor : three principles of economics lessons as taugth by a reality television show
Karlan, Dean
-
2017
Persistent link: https://www.econbiz.de/10011684958
Saved in:
2
The welfare effects of vertical integration in multichannel television markets
Crawford, Gregory S.
;
Lee, Robin S.
;
Whinston, Michael D.
; …
-
2016
Persistent link: https://www.econbiz.de/10011482040
Saved in:
3
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
4
Impact of death-related television programming on advertising evaluation
Rangan, Priyamvadha
;
Singh, Surendra N.
;
Landau, Mark J.
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 326-337
Persistent link: https://www.econbiz.de/10011410150
Saved in:
5
Sitcoms make you laugh and recycle : exploring the concept of behavior placements
Kowalczyk, Christine
;
Martinez, Jennifer
- In:
Engaging consumers through branded entertainment and …
,
(pp. 149-169)
.
2015
Persistent link: https://www.econbiz.de/10011389594
Saved in:
6
Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
Saved in:
7
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
8
The political legacy of entertainment TV
Durante, Ruben
;
Pinotti, Paolo
;
Tesei, Andrea
-
2015
Persistent link: https://www.econbiz.de/10011316495
Saved in:
9
Mass media and social change : can we use television to fight poverty?
La Ferrara, Eliana
-
2015
Persistent link: https://www.econbiz.de/10011408121
Saved in:
10
The welfare effects of endogenous quality choice in cable television markets
Crawford, Gregory S.
;
Shcherbakov, Oleksandr
;
Shum, Matthew
-
2015
Persistent link: https://www.econbiz.de/10011347364
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