Impact of death-related television programming on advertising evaluation
Year of publication: |
2015
|
---|---|
Authors: | Rangan, Priyamvadha ; Singh, Surendra N. ; Landau, Mark J. ; Choi, Jungsil |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 44.2015, 4, p. 326-337
|
Subject: | Werbewirkung | Advertising effects | Fernsehwerbung | Television advertising | Fernsehprogramm | Television programme | Sterblichkeit | Mortality |
-
Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J., (2013)
-
2017 Wagner Prize finalist Carbajal et al./Turner Broadcasting System
Labe, Russell P., (2018)
-
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien, (2008)
- More ...
-
Choi, Jungsil, (2014)
-
Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil, (2020)
-
Choi, Jungsil, (2016)
- More ...