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isPartOf:"Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Brand strategy"
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Brand management
8
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8
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3
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3
Luxury goods
3
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3
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1
Consumer behaviour
1
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De Chernatony, Leslie
3
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Brenes, Esteban B.
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
Journal of business research : JBR
Journal of marketing management : MM
The journal of brand management : an international journal
22
Erfurter Hefte zum angewandten Marketing
7
The journal of product & brand management
7
Premier reference source
6
Research
6
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Critical explorations
4
SAGE library in marketing
4
European journal of marketing : EJM
3
Journal of fashion marketing and management
3
Journal of promotion management : JPM
3
Zeszyty naukowe
3
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
2
Edward Elgar E-Book Archive
2
Europäische Kulturen in der Wirtschaftskommunikation
2
Gabler Edition Wissenschaft
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of agricultural & food industrial organization
2
Journal of brand management / advanced collections
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing education : JME
2
Management-Reihe Corporate Social Responsibility
2
Marketing intelligence & planning
2
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
2
Meffert-Marketing-Edition
2
Palgrave pivot
2
Psychology & marketing
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Qualitative market research : an international journal
2
Routledge advances in management and business studies
2
Routledge interpretive marketing research
2
Springer Reference Wirtschaft
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Weimarer Studien zu Kulturpolitik und Kulturökonomie
2
AHRC / ESRC religion and society series
1
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1
Academic monograph on business studies : marketing
1
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ECONIS (ZBW)
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1
Special issue: Sustainable consumption : activism, innovation and brands
McDonagh, Pierre
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011405304
Saved in:
2
Special section: Global design, marketing and branding
Melewar, T. C.
(
contributor
)
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2241-2336
Persistent link: https://www.econbiz.de/10010402011
Saved in:
3
Brand orientation : past, present, and future
Baumgarth, Carsten
(
contributor
)
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 981-1142
Persistent link: https://www.econbiz.de/10010194427
Saved in:
4
Special section: Thought leadership in brand management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
Saved in:
5
Special section: Thought leadership in brand management II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
Saved in:
6
Special section: Thought leadership in brand management
Jevons, Colin
(
contributor
)
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1111-1171
Persistent link: https://www.econbiz.de/10008697440
Saved in:
7
Special issue: BALAS (Business Association for Latin American Studies)
Brenes, Esteban B.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003866434
Saved in:
8
Special issue: Advances in brand management
De Chernatony, Leslie
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003840033
Saved in:
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