Special section: Thought leadership in brand management II
Alternative title: | Thought leadership in brand management II |
---|---|
Year of publication: |
2013
|
Other Persons: | Merrilees, Bill (contributor) ; Wallace, Elaine (contributor) ; Buil, Isabel (contributor) ; De Chernatony, Leslie (contributor) ; Guest, Duncan (contributor) |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 2, p. 145-232
|
Subject: | Führungsstil | Leadership style | Markenführung | Brand management | Luxusgüter | Luxury goods |
Extent: | graph. Darst. |
---|---|
Type of publication: | Article |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Mehrbändiges Werk ; Multi-volume publication ; Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Enth. 10 Beitr. |
Source: | ECONIS - Online Catalogue of the ZBW |
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