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isPartOf:"Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Brand strategy"
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Brand management
159
Markenführung
159
Consumer behaviour
87
Konsumentenverhalten
87
Brand image
74
Markenimage
74
Brand
53
Markenartikel
52
Social Web
36
Social web
36
Internet marketing
22
Marketing management
22
Marketingmanagement
22
Online-Marketing
22
Beziehungsmarketing
21
Relationship marketing
21
social media
13
Advertising effects
12
Werbewirkung
12
Place marketing
10
Standortmarketing
10
branding
10
Celebrity endorsement
9
Celebrity-Werbung
9
Brand loyalty
8
Markentreue
8
Confidence
7
Customer integration
7
Kundenintegration
7
Luxury goods
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Luxusgüter
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Personality psychology
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Persönlichkeitspsychologie
7
Vertrauen
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brand loyalty
7
brand orientation
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brands
7
Corporate culture
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Baumgarth, Carsten
4
Cova, Bernard
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3
McDonagh, Pierre
3
Roper, Stuart
3
Rowley, Jennifer
3
Abratt, Russell
2
Anaya-Sánchez, Rafael
2
Arnould, Eric J.
2
Belk, Russell W.
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Boltz, Dirk-Mario
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Brown, Stephen
2
Brownlie, Douglas
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Carrillat, François A.
2
Dall'Olmo Riley, Francesca
2
Dion, Delphine
2
Hankinson, Graham
2
Harris, Lloyd C.
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Hewer, Paul
2
Hutchinson, Karise
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Jamal, Ahmad
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Kerrigan, Finola
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Martínez-López, Francisco J.
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Mingione, Michela
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Mitchell, Richard
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Patterson, Anthony
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Pras, Bernard
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Quinn, Barry
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Schmidt, Holger J.
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Skinner, Heather
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Wilson, Jonathan A. J.
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1
Akdevelioglu, Duygu
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Al-Marri, Mohammed
1
Alpert, Frank
1
Anselmsson, Johan
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of business research : JBR
602
The journal of brand management : an international journal
560
The journal of product & brand management
385
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
Journal of marketing communications
103
Marketing intelligence & planning
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of marketing
81
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
69
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
The journal of consumer marketing
52
The marketing review
52
Journal of retailing
51
International journal of consumer studies
50
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ECONIS (ZBW)
160
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1
The empty body : exploring the destabilised brand of a racialised space
Ulver, Sofia
;
Osanami Törngren, Sayaka
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1477-1501
Persistent link: https://www.econbiz.de/10014450071
Saved in:
2
Brand dynasty : managing charismatic legitimacy over time
Arnould, Eric J.
;
Dion, Delphine
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 338-366
Persistent link: https://www.econbiz.de/10014299255
Saved in:
3
Decentralised place branding through multiple authors and narratives : the collective branding of a small town in Sweden
Björner, Emma
;
Aronsson, Lars
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1587-1612
Persistent link: https://www.econbiz.de/10013466553
Saved in:
4
Is brand differentiation necessary for success? : the role of purchase goal and confidence in the brand's position
O'Rourke, Anne-Maree
;
Carrillat, François A.
;
Wang, Paul
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 369-397
Persistent link: https://www.econbiz.de/10013206560
Saved in:
5
In it together : brands benefit after a transgression when perceived as co-owners of the brand community
Kuchmaner, Christina A.
;
Johnson, Jennifer Wiggins
; …
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 190-216
Persistent link: https://www.econbiz.de/10014549748
Saved in:
6
The dynamic of employees' trust in their organisation in a corporate brand crisis : the bounce-back effect of organisational identification
De Villartay, Sophie
;
Abid-Dupont, Marie-Aude
; …
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 260-288
Persistent link: https://www.econbiz.de/10014549752
Saved in:
7
Antecedents and consequences of the "cancel culture" firestorm journey for brands : is there a possibility for forgiveness?
Costa, Cláudia
;
Azevedo, António
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 289-312
Persistent link: https://www.econbiz.de/10014549758
Saved in:
8
What about context in internal brand management? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1243-1266
Persistent link: https://www.econbiz.de/10012695264
Saved in:
9
Conveying brand authenticity through television advertising in a transmedia world
Simon, Françoise
;
Bontour, Anne
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1645-1671
Persistent link: https://www.econbiz.de/10014450078
Saved in:
10
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
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