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isPartOf:"Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Research"
~type_genre:"Sammelwerk"
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Brand management
8
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8
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5
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3
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3
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
Journal of marketing management : MM
Research
The journal of brand management : an international journal
22
Erfurter Hefte zum angewandten Marketing
7
The journal of product & brand management
7
Journal of business research : JBR
6
Premier reference source
6
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Critical explorations
4
SAGE library in marketing
4
European journal of marketing : EJM
3
Journal of fashion marketing and management
3
Journal of promotion management : JPM
3
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3
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
2
Edward Elgar E-Book Archive
2
Europäische Kulturen in der Wirtschaftskommunikation
2
Gabler Edition Wissenschaft
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of agricultural & food industrial organization
2
Journal of brand management / advanced collections
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing education : JME
2
Management-Reihe Corporate Social Responsibility
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Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
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ECONIS (ZBW)
8
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1
Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“
Schmidt, Holger J.
(
ed.
);
Baumgarth, Carsten
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
-
2020
Persistent link: https://www.econbiz.de/10012151730
Saved in:
2
Werbegeschichte(n) : Markenkommunikation zwischen Tradition und Innovation
Heinemann, Sabine
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012042461
Saved in:
3
Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique
(
ed.
);
Rosengren, Sara
(
ed.
)
-
ICORIA <17., 2018, Valencia>
-
2019
Persistent link: https://www.econbiz.de/10011950106
Saved in:
4
Forum Markenforschung 2016 : Tagungsband der internationalen Konferenz "DERMARKENTAG"
Baumgarth, Carsten
(
ed.
);
Schmidt, Holger J.
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
-
2018
Persistent link: https://www.econbiz.de/10011740033
Saved in:
5
Events und Marke : Stand und Perspektiven der Eventforschung
Zanger, Cornelia
(
ed.
)
-
Wissenschaftliche Konferenz Eventforschung <9., 2017, …
-
2018
Persistent link: https://www.econbiz.de/10011894193
Saved in:
6
Forum Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2014"
Schmidt, Holger J.
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011302536
Saved in:
7
Special issue: Sustainable consumption : activism, innovation and brands
McDonagh, Pierre
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011405304
Saved in:
8
Brand orientation : past, present, and future
Baumgarth, Carsten
(
contributor
)
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 981-1142
Persistent link: https://www.econbiz.de/10010194427
Saved in:
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