Multiple touchpoints in brand communication
Enrique Bigne, Sara Rosengren, editors
| Year of publication: |
[2019]
|
|---|---|
| Other Persons: | Bigné Alcañiz, J. Enrique (ed.) ; Rosengren, Sara (ed.) |
| Institutions: | ICORIA <17., 2018, Valencia> ; Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Brand communication | Werbung | Advertising | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Digitalisierung | Digitization |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | xi, 240 Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Series: | Advances in advertising research. - Wiesbaden : Springer Gabler, ZDB-ID 2563227-9. - Vol. 10 |
| Conferences: | ICORIA conference ; 17 (Valencia) : 2018.06.21-23 International Conference on Research in Advertising ; 17 (Valencia) : 2018.06.21-23 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| ISBN: | 3-658-24877-7 ; 978-3-658-24877-2 ; 978-3-658-24878-9 |
| Other identifiers: | 10.1007/978-3-658-24878-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011950106