//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management"
~isPartOf:"Journal of marketing management : MM"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand strategy"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Brand management
131
Markenführung
131
Consumer behaviour
55
Konsumentenverhalten
55
Brand image
36
Markenimage
36
Brand
26
Markenartikel
25
Social Web
21
Social web
21
Beziehungsmarketing
14
Marketing management
14
Marketingmanagement
14
Internet marketing
13
Online-Marketing
13
Advertising effects
9
Place marketing
9
Standortmarketing
9
Werbewirkung
9
Erfolgsfaktor
7
Luxury goods
7
Luxusgüter
7
Success factor
7
brand orientation
7
Stakeholder
6
branding
6
Befragung
5
Brand extension
5
Celebrity endorsement
5
Celebrity-Werbung
5
Confidence
5
Corporate reputation
5
Customer integration
5
Einzelhandel
5
Firmenimage
5
Großbritannien
5
Interview
5
Kundenintegration
5
Markentransfer
5
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Aufsatz im Buch
3
Book section
3
Conference paper
2
Konferenzbeitrag
2
Language
All
English
11
German
3
Author
All
Ahlert, Martin
1
Breitsohl, Jan Christian
1
Brock, Christian
1
Chen, Junsong
1
Chiang, Chang-Tang
1
Collinger, Tom
1
Davey, Bill
1
Dessart, Laurence
1
Dineva, Denitsa Petrova
1
Dou, Wenyu
1
Evanschitzky, Heiner
1
Garrod, Brian
1
Hilt, Constantin
1
Huber, Frank
1
Johnson, Lester W.
1
Khanyapuss Punjaisri
1
Leckie, Civilai
1
Malthouse, Edward C.
1
Maslowska, Ewa
1
Matanda, Margaret Jekanyika
1
Meyer, Frederik
1
Morgan-Thomas, Anna
1
Ndubisi, Nelson Oly
1
Nyadzayo, Munyaradzi
1
O'Sullivan, Stephen R.
1
Parker, Kevin R.
1
Pedersen, Per Egil
1
Rudd, John
1
Solem, Birgit Andrine Apenes
1
Thomas, Robert
1
Veloutsou, Cleopatra
1
Vering, Sandra
1
Vollhardt, Kai
1
Wei, Chiou-Fong
1
Wu, Jintao
1
Zentes, Joachim
1
more ...
less ...
Published in...
All
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
Journal of marketing management : MM
Journal of business research : JBR
137
Journal of retailing and consumer services
103
The journal of product & brand management
99
The journal of brand management : an international journal
89
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
29
Asia Pacific journal of marketing and logistics
27
Cogent business & management
27
International journal of internet marketing and advertising : IJIMA
27
Journal of strategic marketing
27
Journal of promotion management : innovations in planning and applied research
26
Marketing intelligence & planning
26
Psychology & marketing
26
SpringerLink / Bücher
26
European journal of marketing : EJM
22
International journal of contemporary hospitality management
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of travel and tourism marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
Journal of marketing
15
Journal of marketing communications
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
European journal of marketing
13
Journal of the Academy of Marketing Science
13
The journal of services marketing
13
Business horizons
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing analytics : JMA
12
Journal of service management
12
The journal of business & industrial marketing
12
The journal of consumer marketing
12
Tourism management : research, policies, practice
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
3
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
Saved in:
4
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
5
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
6
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
7
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
8
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
9
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Saved in:
10
Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika
;
Ndubisi, Nelson Oly
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->