Corporte conflict management on social media brand fan pages
Year of publication: |
August 2017
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Authors: | Dineva, Denitsa Petrova ; Breitsohl, Jan Christian ; Garrod, Brian |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 33.2017, 9/10, p. 679-698
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Subject: | Conflict resolution | brand community | corporate governance | social media | consumer aggression | Social Web | Social web | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Corporate Governance | Corporate governance | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Konfliktregelung | Dispute settlement | Online-Marketing | Internet marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Konferenzbeitrag ; Conference paper |
Language: | English |
Other identifiers: | 10.1080/0267257X.2017.1329225 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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