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isPartOf:"Europäische Rundschau : Vierteljahreszeitschrift für Politik, Wirtschaft und Zeitgeschichte"
~isPartOf:"Discussion paper series / IZA"
~isPartOf:"Journal of business research : JBR"
~subject:"Werbewirkung"
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Search: subject_exact:"Nationalkultur"
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Werbewirkung
National culture
87
Nationalkultur
87
Cultural identity
42
Kulturelle Identität
42
Consumer behaviour
33
Konsumentenverhalten
33
Welt
17
World
17
Corporate culture
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International marketing
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Internationales Marketing
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Personality psychology
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Cross-cultural management
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Globalisierung
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Interkulturelles Management
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Markenimage
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National identity
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Brand management
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Bang, Hye Jin
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Bhattacharya, Saurabh
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Carvalho, Sergio W.
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Choi, Dongwon
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Kale, Sudhir H.
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Europäische Rundschau : Vierteljahreszeitschrift für Politik, Wirtschaft und Zeitgeschichte
Discussion paper series / IZA
Journal of business research : JBR
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising research
2
Journal of global marketing
2
Journal of marketing communications
2
The advertising and consumer culture reader
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising worldwide : advertising conditions in selected countries
1
Asian dimensions of services marketing
1
Corporate reputation review : an international journal
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Global business and organizational excellence : GBOE
1
Interkulturelles Management im deutsch-französischen Umfeld : theoretische und empirische Beiträge
1
International journal of business and emerging markets : IJBEM
1
International journal of comparative management
1
International journal of sports marketing & sponsorship
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing management : a cultural perspective
1
Routledge studies in international business and the world economy
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ECONIS (ZBW)
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1
Examining social media engagement through health-related message framing in different cultures
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Yannopoulou, …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 349-360
Persistent link: https://www.econbiz.de/10013493990
Saved in:
2
Representing another nation : the influence of foreign citizen ambassadors on product evaluations
Spielmann, Nathalie
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 409-419
Persistent link: https://www.econbiz.de/10012417362
Saved in:
3
The carryover effect of national identity activation on consumers' evaluations of ads with patriotic appeals
Bang, Hye Jin
;
Yoo, Jinnie Jinyoung
;
Choi, Dongwon
- In:
Journal of business research : JBR
79
(
2017
),
pp. 66-78
Persistent link: https://www.econbiz.de/10011745144
Saved in:
4
Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa
;
Ye, Nan
;
Yu, Ying
;
Wu, Xiaochuang
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
Saved in:
5
Effects of national identity salience on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
Saved in:
6
Cultural differences in imagery generation : the influence of abstract versus concrete thinking
Liang, Beichen
;
Kale, Sudhir H.
- In:
Journal of business research : JBR
65
(
2012
)
3
,
pp. 333-339
Persistent link: https://www.econbiz.de/10009507200
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