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isPartOf:"European business review : EBR ; the official journal of the International Management Centres, Europe"
~isPartOf:"Corporate communications : an international journal"
~isPartOf:"International journal of industrial organization"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject_exact:"Markenfamilie"
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Brand architecture
73
Markenarchitektur
73
Brand management
63
Markenführung
63
Corporate reputation
35
Firmenimage
35
Brand image
20
Markenimage
20
Corporate culture
18
Unternehmenskultur
18
Marketing management
15
Marketingmanagement
15
Cultural heritage
14
Kulturgüter
14
Brand
12
Markenartikel
12
Public relations
11
Öffentlichkeitsarbeit
11
Consumer behaviour
8
Corporate Social Responsibility
8
Corporate social responsibility
8
Konsumentenverhalten
8
Corporate branding
6
Stakeholder
6
corporate brand
6
corporate heritage
6
Beziehungsmarketing
5
Corporate identity
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History
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Relationship marketing
5
Schweden
5
Sweden
5
corporate brand management
5
China
4
Corporate heritage
4
brand orientation
4
corporate branding
4
Brand heritage
3
Branding
3
CSR communication
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Article
71
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73
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English
73
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Balmer, John M. T.
13
Burghausen, Mario
4
Merrilees, Bill
4
Miller, Dale
3
Rindell, Anne
3
Abratt, Russell
2
Balmer, John M.T.
2
Bargenda, Angela
2
Barnier, Virginie de
2
Brunninge, Olof
2
Chen, Weifeng
2
Cooper, Holly
2
Iglesias, Oriol
2
Ind, Nicholas
2
Jones, Richard
2
Juntunen, Mari
2
Kernstock, Joachim
2
Kleyn, Nicola
2
Leijerholt, Ulrika
2
Pecot, Fabien
2
Santos, Fernando Pinto
2
Stuart, Helen Joyce
2
Urde, Mats
2
Wiedmann, Klaus-Peter
2
Alfaro, Manuel
1
Anisimova, Tatiana
1
Berggren, Björn
1
Bernal, Pedro Mir
1
Bhat, Subodh
1
Bick, Geoff
1
Biedenbach, Galina
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Blombeck, Anna
1
Blombäck, Anna
1
Blömbeck, Anna
1
Bravo, Rafael
1
Burg, Camilla Jane
1
Büttner, Marion
1
Cabral, Luís M. B.
1
Chapleo, Chris
1
Chiba, Manoj
1
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European business review : EBR ; the official journal of the International Management Centres, Europe
Corporate communications : an international journal
International journal of industrial organization
The journal of brand management : an international journal
European journal of marketing : EJM
26
Journal of business research : JBR
25
SpringerLink / Bücher
15
The journal of product & brand management
13
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Advances in corporate branding
6
Corporate reputation review : an international journal
6
Innovatives Markenmanagement
6
Marketing intelligence & planning
6
Building corporate identity, image and reputation in the digital era
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Working paper series / Bradford University School of Management
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Journal of strategic marketing
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
Foundations of corporate heritage
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing communications
3
Journal of retailing and consumer services
3
Manual of international marketing
3
Reputation Management
3
Scandinavian journal of management
3
The Routledge companion to contemporary brand management
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Family business review : journal of the Family Firm Institute
2
Gabler research
2
Health marketing quarterly
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
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ECONIS (ZBW)
73
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1
Corporate heritage communication strategies of iconic Italian brands : a multiple case study
Sacco, Federica
;
Conz, Elisa
- In:
Corporate communications : an international journal
28
(
2023
)
7
,
pp. 19-43
Persistent link: https://www.econbiz.de/10014493950
Saved in:
2
Invented corporate heritage brands
Brunninge, Olof
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10014251433
Saved in:
3
What makes a corporate heritage brand authentic for consumers? : a semiotic approach
Rindell, Anne
;
Santos, Fernando Pinto
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 545-558
Persistent link: https://www.econbiz.de/10012601216
Saved in:
4
Does the impact of corporate brand name changes differ between online and offline channels? : the case of McDonald's China
Tan, Xiongkai
;
Zhang, Sha
;
Hong, Zhao
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 479-489
Persistent link: https://www.econbiz.de/10014447371
Saved in:
5
Design, corporate brand design, and corporate heritage brand design : what are they? : what of them?
Balmer, John M.T.
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 97-115
Persistent link: https://www.econbiz.de/10014251422
Saved in:
6
Styling the corporate heritage brand : identity building through architectural design
Bargenda, Angela
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 116-128
Persistent link: https://www.econbiz.de/10014251424
Saved in:
7
The presence of the omni-temporal : theoretical foundations of (corporate) brand heritage design
Burghausen, Mario
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 129-143
Persistent link: https://www.econbiz.de/10014251427
Saved in:
8
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
9
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
10
Synergistic effect of matching corporate and product brand images on purchase intentions : comparing the importance of functional and emotional value
Kato, Takumi
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 671-684
Persistent link: https://www.econbiz.de/10012792883
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