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isPartOf:"European business review : EBR ; the official journal of the International Management Centres, Europe"
~isPartOf:"International journal of industrial organization"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Stakeholder"
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European business review : EBR ; the official journal of the International Management Centres, Europe
International journal of industrial organization
The journal of brand management : an international journal
International studies of management and organization
3
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3
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ECONIS (ZBW)
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Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
2
Branding in the public sector : a systematic literature review and directions for future research
Leijerholt, Ulrika
;
Biedenbach, Galina
;
Hultén, Peter
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 126-140
Persistent link: https://www.econbiz.de/10012060053
Saved in:
3
The organic view of the brand : a brand value co-creation model
Iglesias, Oriol
;
Ind, Nicholas
;
Alfaro, Manuel
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 670-688
Persistent link: https://www.econbiz.de/10010197488
Saved in:
4
Corporate brand building in different stages of small business growth
Juntunen, Mari
;
Saraniemi, Saila
;
Halttu, Milla
; …
- In:
The journal of brand management : an international journal
18
(
2010/11
)
2
,
pp. 115-133
Persistent link: https://www.econbiz.de/10008758990
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