Corporate brand building in different stages of small business growth
Year of publication: |
2010
|
---|---|
Authors: | Juntunen, Mari ; Saraniemi, Saila ; Halttu, Milla ; Tähtinen, Jaana |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 18.2010/11, 2, p. 115-133
|
Subject: | Markenarchitektur | Brand architecture | Markenführung | Brand management | Stakeholder | Unternehmenswachstum | Firm growth | KMU | SME |
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