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isPartOf:"European business review : EBR ; the official journal of the International Management Centres, Europe"
~isPartOf:"The journal of brand management : an international journal"
~person:"Kleyn, Nicola"
~subject:"Markenführung"
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Brand architecture
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Kleyn, Nicola
Balmer, John M. T.
10
Merrilees, Bill
4
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Balmer, John M.T.
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Ind, Nicholas
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European business review : EBR ; the official journal of the International Management Centres, Europe
The journal of brand management : an international journal
The journal of business & industrial marketing
1
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ECONIS (ZBW)
2
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Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
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2
Drivers of employee propensity to endorse their corporate brand
Morokane, Pride
;
Chiba, Manoj
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10011482868
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