Drivers of employee propensity to endorse their corporate brand
Year of publication: |
January 2016
|
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Authors: | Morokane, Pride ; Chiba, Manoj ; Kleyn, Nicola |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 23.2016, 1, p. 55-66
|
Subject: | employee endorsement | internal branding | employee engagement | Markenführung | Brand management | Leistungsmotivation | Work motivation | Arbeitskräfte | Workforce | Arbeitsverhalten | Work behaviour | Mitarbeiterbindung | Employee retention | Markenarchitektur | Brand architecture | Personalmarketing | HR marketing | Arbeitszufriedenheit | Job satisfaction |
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