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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing"
~person:"Soberman, David A."
~source:"econis"
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Faculty & research / Insead : working paper series
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing
Corporate reputation review : an international journal
1
ESMT working paper
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ECONIS (ZBW)
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"The equalizer" : measurement and explaining the impact of online communities on consumer markets
Hunter, Mark Lee
;
Soberman, David A.
-
2010
-
Rev. vers. of 2008/43/=B/MKT
Persistent link: https://www.econbiz.de/10003938087
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Product development capability and marketing strategy for new durable products
Banerjee, Sumitro
;
Soberman, David A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10009779975
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