Product development capability and marketing strategy for new durable products
Year of publication: |
2013
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Authors: | Banerjee, Sumitro ; Soberman, David A. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 30.2013, 3, p. 276-291
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Subject: | Product development | Marketing strategy | Durable goods | Quality | Signaling game | Marketingmanagement | Marketing management | Dauerhafte Konsumgüter | Innovation | Produktentwicklung | New product development | Produktqualität | Product quality | Lernprozess | Learning process | Spieltheorie | Game theory | Signalling | Produktmanagement | Product management |
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