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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~source:"econis"
~subject:"Kreativität"
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Search: subject_exact:"Neuproduktentwicklung"
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Kreativität
New product development
109
Produktentwicklung
109
Innovation
50
Innovation management
36
Innovationsmanagement
36
Product design
19
Produktgestaltung
19
Consumer behaviour
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Marketingmanagement
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Beziehungsmarketing
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Innovation diffusion
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Innovationsdiffusion
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innovation
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Chattopadhyay, Amitava
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Dahl, Darren W.
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Gorn, Gerald J.
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Burroughs, James E.
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Moreau, C. Page
2
Sosa, Manuel
2
Calantone, Roger J.
1
Camacho, Nuno
1
Dean, Tereza
1
Franck, Marie
1
Griffith, David A.
1
Kannan, P. K.
1
Marle, Franck
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Moreau, Page
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Nam, Hyoryung
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Stremersch, Stefan
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Faculty & research / Insead : working paper series
Journal of marketing
Journal of the Academy of Marketing Science
The journal of product innovation management : an international publication of the Product Development & Management Association
12
Creativity and innovation management
10
International journal of product development : IJPD
9
Journal of business research : JBR
8
Marketing letters : a journal of research in marketing
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Research policy : policy, management and economic studies of science, technology and innovation
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SpringerLink / Bücher
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Understanding Innovation
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Industrial marketing management : the international journal for industrial and high-tech firms
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Technology analysis & strategic management
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Innovation: organization & management : IOM
4
International journal of innovation management
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Journal of engineering and technology management : JET-M
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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California management review
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International journal of innovation management : IJIM
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R & D management
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Springer eBook Collection
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Technological forecasting & social change : an international journal
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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Routledge masters in entrepreneurship
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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ECONIS (ZBW)
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1
Tournaments to crowdsource innovation : the role of moderator feedback and participation intensity
Camacho, Nuno
;
Nam, Hyoryung
;
Kannan, P. K.
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 138-157
Persistent link: https://www.econbiz.de/10012175919
Saved in:
2
Assembling creative teams in new product development using creative team familiarity
Sosa, Manuel
;
Marle, Franck
-
2013
-
Rev. vers. of 2010/69/TOM
Persistent link: https://www.econbiz.de/10010236194
Saved in:
3
Facilitating and rewarding creativity during new product development
Burroughs, James E.
;
Dahl, Darren W.
;
Moreau, C. Page
; …
-
2011
Persistent link: https://www.econbiz.de/10009357357
Saved in:
4
New product creativity : understanding contract specificity in new product introductions
Dean, Tereza
;
Griffith, David A.
;
Calantone, Roger J.
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 39-58
Persistent link: https://www.econbiz.de/10011458669
Saved in:
5
A structured approach to forming creative teams in new product development
Sosa, Manuel
;
Franck, Marie
-
2010
Persistent link: https://www.econbiz.de/10008807071
Saved in:
6
Facilitating and rewarding creativity during new product development
Burroughs, James E.
;
Dahl, Darren W.
;
Moreau, C. Page
; …
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 53-67
Persistent link: https://www.econbiz.de/10009270912
Saved in:
7
Promoting creative new product design : the influence of intrinsic motivation, extrinsic rewards, and visualization
Moreau, Page
;
Dahl, Darren W.
;
Chattopadhyay, Amitava
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001633437
Saved in:
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