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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Journal of marketing"
~person:"Adbi, Arzi"
~person:"Barone, Michael J."
~source:"econis"
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Faculty & research / Insead : working paper series
Journal of marketing
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The risk of collective behavior at the base of the pyramid : quasi-experimental evidence from microfinance
Adbi, Arzi
;
Singh, Jasjit
-
2019
Persistent link: https://www.econbiz.de/10012063062
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The innovator's license : a latitude to deviate from category norms
Barone, Michael J.
;
Jewell, Robert D.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 120-134
Persistent link: https://www.econbiz.de/10009725635
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