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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Journal of marketing"
~person:"Gorn, Gerald J."
~person:"Homburg, Christian"
~source:"econis"
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Search: subject_exact:"Neuproduktentwicklung"
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New product development
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3
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Gorn, Gerald J.
Homburg, Christian
Sosa, Manuel
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Kim, Sang Hyun
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Netessine, Serguei
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Faculty & research / Insead : working paper series
Journal of marketing
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
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2
Facilitating and rewarding creativity during new product development
Burroughs, James E.
;
Dahl, Darren W.
;
Moreau, C. Page
; …
-
2011
Persistent link: https://www.econbiz.de/10009357357
Saved in:
3
New product design : concept, measurement, and consequences
Homburg, Christian
;
Schwemmle, Martin
;
Kuehnl, Christina
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
Saved in:
4
Facilitating and rewarding creativity during new product development
Burroughs, James E.
;
Dahl, Darren W.
;
Moreau, C. Page
; …
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 53-67
Persistent link: https://www.econbiz.de/10009270912
Saved in:
5
Promoting creative new product design : the influence of intrinsic motivation, extrinsic rewards, and visualization
Moreau, Page
;
Dahl, Darren W.
;
Chattopadhyay, Amitava
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001633437
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