//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Journal of marketing"
~person:"Homburg, Christian"
~person:"Slotegraaf, Rebecca J."
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Neuproduktentwicklung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
New product development
4
Produktentwicklung
4
Consumer behaviour
2
Innovation
2
Konsumentenverhalten
2
Absatz
1
Advertising effects
1
Aesthetics
1
Arbeitsgruppe
1
Brand image
1
Brand management
1
China
1
Dauerhafte Konsumgüter
1
Decision
1
Durable goods
1
Entscheidung
1
Forecasting model
1
Green marketing
1
High technology
1
Hochtechnologie
1
Innovation management
1
Innovationsmanagement
1
Markenführung
1
Markenimage
1
Product design
1
Produktgestaltung
1
Prognoseverfahren
1
Prospect Theory
1
Prospect theory
1
Sales
1
Sustainable product
1
Team
1
Virtual reality
1
Virtuelle Realität
1
Werbewirkung
1
aesthetics
1
brand attitude
1
consumer behavior
1
functionality
1
green products
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Homburg, Christian
Slotegraaf, Rebecca J.
Sosa, Manuel
11
Mihm, Jürgen
5
Dahl, Darren W.
4
Kim, Sang Hyun
4
Netessine, Serguei
4
Rowles, Craig
4
Chan, Tian Heong
3
Chattopadhyay, Amitava
3
Gargiulo, Martin
3
Gorn, Gerald J.
3
Mortensen, Mark
3
Basuroy, Suman
2
Burroughs, James E.
2
Chandrasekaran, Deepa
2
Cui, Zhijian
2
Griffith, David A.
2
He, Ru
2
Lee, Jongkuk
2
Loch, Christoph H.
2
Moreau, C. Page
2
Schreier, Martin
2
Adbi, Arzi
1
Ahearne, Michael
1
Allen, B. J.
1
Atuahene-Gima, Kwaku
1
Baccarella, Christian V.
1
Barone, Michael J.
1
Bell, Simon J.
1
Bhattacharya, Shantanu
1
Calantone, Roger J.
1
Camacho, Nuno
1
Cao, Zixia
1
Chan, Tian
1
Chandukala, Sandeep R.
1
Chang, Woojung
1
Chatterjee, Subimal
1
Chattopadhyay, Amitiva
1
Chen, Yubo
1
more ...
less ...
Published in...
All
Faculty & research / Insead : working paper series
Journal of marketing
Journal of the Academy of Marketing Science
4
Research
4
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Gabler Research
1
Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
1
Journal of business research : JBR
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
2
New product design : concept, measurement, and consequences
Homburg, Christian
;
Schwemmle, Martin
;
Kuehnl, Christina
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
Saved in:
3
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
Saved in:
4
Product development team stability and new product advantage : the role of decision-making processes
Slotegraaf, Rebecca J.
;
Atuahene-Gima, Kwaku
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10008840468
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->