Green claims and message frames : how green new products change brand attitude
Year of publication: |
2014
|
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Authors: | Olsen, Mitchell C. ; Slotegraaf, Rebecca J. ; Chandukala, Sandeep R. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 5, p. 119-137
|
Subject: | brand attitude | green products | innovation | message framing | source credibility | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Markenführung | Brand management | Innovation | Markenimage | Brand image | Produktentwicklung | New product development | Öko-Marketing | Green marketing | Prospect Theory | Prospect theory |
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