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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Journal of marketing"
~person:"Lee, Jongkuk"
~source:"econis"
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Search: subject_exact:"Neuproduktentwicklung"
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Inter-firm cooperation
2
New product development
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Produktentwicklung
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Betriebsgröße
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abnormal stock returns
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codevelopment timing
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Lee, Jongkuk
Sosa, Manuel
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Dahl, Darren W.
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Kim, Sang Hyun
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Netessine, Serguei
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Rowles, Craig
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Chan, Tian Heong
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Chattopadhyay, Amitava
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Faculty & research / Insead : working paper series
Journal of marketing
Journal of marketing research : JMR
1
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ECONIS (ZBW)
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The timing of codevelopment alliances in new product development processes : returns for upstream and downstream partners
Fang, Eric
;
Lee, Jongkuk
;
Yang, Zhi
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 64-82
Persistent link: https://www.econbiz.de/10010502723
Saved in:
2
The alignment of contract terms for knowledge-creating and knowledge-appropriating relationship portfolios
Lee, Jongkuk
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 110-127
Persistent link: https://www.econbiz.de/10009270903
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