The timing of codevelopment alliances in new product development processes : returns for upstream and downstream partners
Eric (Er) Fang, Jongkuk Lee, & Zhi Yang
| Year of publication: |
2015
|
|---|---|
| Authors: | Fang, Eric ; Lee, Jongkuk ; Yang, Zhi |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 79.2015, 1, p. 64-82
|
| Subject: | codevelopment timing | upstream partner | downstream partner | abnormal stock returns | transaction costs | Produktentwicklung | New product development | Transaktionskosten | Transaction costs | Kapitaleinkommen | Capital income | Strategische Allianz | Strategic alliance | Unternehmenskooperation | Inter-firm cooperation | Börsenkurs | Share price | Zeit | Time |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010502723