//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Journal of marketing"
~person:"Van Den Bulte, Christophe"
~source:"econis"
~subject:"Social network"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Neuproduktentwicklung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Social network
Innovation
1
New product development
1
Produktentwicklung
1
Social Web
1
Social web
1
Soziales Netzwerk
1
Spillover effect
1
Spillover-Effekt
1
Viral marketing
1
Virales Marketing
1
new products
1
product exclusivity
1
social contagion
1
social networks
1
word of mouth
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Van Den Bulte, Christophe
Sosa, Manuel
5
Rowles, Craig
4
Gargiulo, Martin
3
Bell, Simon J.
1
Haenlein, Michael
1
Heide, Jan B.
1
Libai, Barak
1
Mallapragada, Girish
1
Martin, Garguilo
1
Peres, Renana
1
Srinivasan, Raji
1
Tracey, Paul
1
Wuyts, Stefan
1
more ...
less ...
Published in...
All
Faculty & research / Insead : working paper series
Journal of marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Working papers / Wharton School, University of Pennsylvania / Marketing
3
GfK marketing intelligence review : Marketingforschung für die Praxis
1
MSI reports : working paper series
1
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When to take or forgo new product exclusivity : balancing protection from competition against word-of-mouth spillover
Peres, Renana
;
Van Den Bulte, Christophe
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 83-100
Persistent link: https://www.econbiz.de/10010345569
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->