When to take or forgo new product exclusivity : balancing protection from competition against word-of-mouth spillover
Year of publication: |
2014
|
---|---|
Authors: | Peres, Renana ; Van Den Bulte, Christophe |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 2, p. 83-100
|
Subject: | product exclusivity | new products | word of mouth | social networks | social contagion | Virales Marketing | Viral marketing | Produktentwicklung | New product development | Soziales Netzwerk | Social network | Social Web | Social web | Spillover-Effekt | Spillover effect | Innovation |
-
When are influentials equally influenceable? : the strength of strong ties in new product adoption
Zhang, Honghong, (2018)
-
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P., (2021)
-
Tie strength, embeddedness, and social influence : a large-scale networked experiment
Aral, Sinan, (2014)
- More ...
-
Van Den Bulte, Christophe, (2007)
-
The role of within-brand and cross-brand communications in competitive growth
Libai, Barak, (2009)
-
Blazing saddles : the early and mainstream markets in the high-tech product life cycle
Goldenberg, Jacob, (2007)
- More ...