//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Food and wine events in Europe : a stakeholder approach"
~isPartOf:"Event-Marketing : Trends und Entwicklungen"
~isPartOf:"Innovations in services marketing and management : strategies for emerging economies"
~subject:"Alcohol consumption"
~subject:"Italien"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Erlebnisorientierung"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Alcohol consumption
Italien
Marketingmanagement
Event marketing
28
Event-Marketing
28
Tourism industry
15
Tourismuswirtschaft
15
Gastronomie
13
Restaurant industry
13
Food
10
Lebensmittel
10
Weinbau
10
Wine industry
10
Deutschland
7
Germany
7
Wein
5
Wine
5
Italy
4
Marketing management
4
Advertising industry
2
B-to-B-Marketing
2
Brand management
2
Business-to-business marketing
2
Markenführung
2
Social Web
2
Social web
2
Werbewirtschaft
2
Alkoholkonsum
1
Big event
1
Bulgaria
1
Bulgarien
1
Business network
1
China
1
Confectionery
1
Creativity
1
Cross-cultural competence
1
Deutschsprachiger Raum
1
Dienstleistungsmarketing
1
Europa
1
Europe
1
more ...
less ...
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Aufsatz im Buch
Book section
9
Case study
2
Fallstudie
2
Language
All
English
6
German
3
Author
All
Alonso, Abel Duarte
1
Ascione, Elisa
1
Benedetto, Graziella
1
Bertella, Giovanna
1
Bharwani, Sonia
1
Biebrach, Carolin
1
Bressan, Alessandro
1
Cavicchi, Alessio
1
Corinto, Gian Luigi
1
Giacchè, Giulia
1
Hartmann, Dagobert
1
Haupt, Nils
1
Kortlepel, Joachim
1
Lecat, Benoît
1
Lick, Erhard
1
Moreno-Melgarejo, Alberto
1
Nebelin, Lutz
1
Paffarini, Chiara
1
Santucci, Fabio Maria
1
Stöckl, Albert
1
Torquati, Biancamaria
1
more ...
less ...
Published in...
All
Food and wine events in Europe : a stakeholder approach
Event-Marketing : Trends und Entwicklungen
Innovations in services marketing and management : strategies for emerging economies
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
2
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
E-marketing ; Vol. 3
1
Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
1
Eventkommunikation : Expertenerfahrung in Theorie, Recht und Praxis
1
Flagship marketing : concepts and places
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Handbook of research on mobile marketing management
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
1
Industrie und Tourismus : innovatives Standortmanagement für Produkte und Dienstleistungen
1
Luxury marketing : a challenge for theory and practice
1
Managing situated creativity in cultural industries
1
Marken- und Kommunikationscontrolling
1
Marketing management : a cultural perspective
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
1
Professionelles Sales & Service Management : Vorsprung durch konsequente Kundenorientierung
1
Stand und Perspektiven der Eventforschung
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Hospitality innovations in the emerging experience economy : a case study of the Oberoi resorts
Bharwani, Sonia
- In:
Innovations in services marketing and management : …
,
(pp. 307-328)
.
2014
Persistent link: https://www.econbiz.de/10010201153
Saved in:
2
The drink driving dilemma in connection with food and wine events
Stöckl, Albert
;
Lick, Erhard
;
Cavicchi, Alessio
; …
- In:
Food and wine events in Europe : a stakeholder approach
,
(pp. 213-223)
.
2014
Persistent link: https://www.econbiz.de/10010367425
Saved in:
3
Food and wine events in Sardinia : the role and performance of institutions and local governments in the "Sardinian young wines exhibition"
Benedetto, Graziella
;
Corinto, Gian Luigi
- In:
Food and wine events in Europe : a stakeholder approach
,
(pp. 157-171)
.
2014
Persistent link: https://www.econbiz.de/10010367435
Saved in:
4
Eurochocolate : an instrument of valorization for Perugia and its territory
Torquati, Biancamaria
;
Santucci, Fabio Maria
;
Giacchè, …
- In:
Food and wine events in Europe : a stakeholder approach
,
(pp. 125-142)
.
2014
Persistent link: https://www.econbiz.de/10010367439
Saved in:
5
Running, walking, wining and dining in the Chianti countryside : the development of an active eno-gastronomic event and the changing role of the stakeholders
Bertella, Giovanna
- In:
Food and wine events in Europe : a stakeholder approach
,
(pp. 100-109)
.
2014
Persistent link: https://www.econbiz.de/10010367448
Saved in:
6
Expanding the scope of traditional rural products through events, tourism and hospitality : a preliminary case study of Italy's GirOlio
Alonso, Abel Duarte
;
Bressan, Alessandro
- In:
Food and wine events in Europe : a stakeholder approach
,
(pp. 85-99)
.
2014
Persistent link: https://www.econbiz.de/10010367452
Saved in:
7
Kreativität statt Kohle : querdenken ist angesagt
Haupt, Nils
;
Biebrach, Carolin
- In:
Event-Marketing : Trends und Entwicklungen
,
(pp. 61-69)
.
2011
Persistent link: https://www.econbiz.de/10009236063
Saved in:
8
RIP Events : ein "Fast"-Nachruf ; oder: Tote leben länger
Kortlepel, Joachim
;
Nebelin, Lutz
- In:
Event-Marketing : Trends und Entwicklungen
,
(pp. 29-42)
.
2011
Persistent link: https://www.econbiz.de/10009236069
Saved in:
9
Live plus virtual : die Evolution der Live Communication im Digitalzeitalter
Hartmann, Dagobert
- In:
Event-Marketing : Trends und Entwicklungen
,
(pp. 19-28)
.
2011
Persistent link: https://www.econbiz.de/10009236070
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->