RIP Events : ein "Fast"-Nachruf ; oder: Tote leben länger
von Joachim Kortlepel und Lutz Nebelin
| Year of publication: |
2011
|
|---|---|
| Authors: | Kortlepel, Joachim ; Nebelin, Lutz |
| Published in: |
Event-Marketing : Trends und Entwicklungen. - Sternenfels : Verl. Wissenschaft & Praxis, ISBN 3-89673-589-6. - 2011, p. 29-42
|
| Subject: | Event-Marketing | Event marketing | Multimedia | Marketingmanagement | Marketing management | Deutschland | Germany |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009236069