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isPartOf:"Food and wine events in Europe : a stakeholder approach"
~isPartOf:"Event-Marketing : Trends und Entwicklungen"
~isPartOf:"Journal of advertising"
~subject:"Alcohol consumption"
~subject:"Italien"
~subject:"Marketingmanagement"
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Food and wine events in Europe : a stakeholder approach
Event-Marketing : Trends und Entwicklungen
Journal of advertising
SpringerLink / Bücher
3
DUV : Wirtschaftswissenschaft
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
Gabler Edition Wissenschaft
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of hospitality management
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
2
Analele Universităţii Dunărea de Jos Galaţi / 1
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Applied financial economics letters
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Business strategy series
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CABI tourism texts
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
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E-marketing ; Vol. 3
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Economic Policy Review
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Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
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Eventkommunikation : Expertenerfahrung in Theorie, Recht und Praxis
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Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
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International journal of e-business research : an official publication of the Information Resources Management Association
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of Islamic marketing
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ECONIS (ZBW)
9
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1
How affective evaluation and tourist type impact event marketing outcomes : field studies in experiential marketing
Wang, Buduo
;
Scheinbaum, Angeline Close
;
Li, Siyan
; …
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 133-144
Persistent link: https://www.econbiz.de/10014233774
Saved in:
2
The drink driving dilemma in connection with food and wine events
Stöckl, Albert
;
Lick, Erhard
;
Cavicchi, Alessio
; …
- In:
Food and wine events in Europe : a stakeholder approach
,
(pp. 213-223)
.
2014
Persistent link: https://www.econbiz.de/10010367425
Saved in:
3
Food and wine events in Sardinia : the role and performance of institutions and local governments in the "Sardinian young wines exhibition"
Benedetto, Graziella
;
Corinto, Gian Luigi
- In:
Food and wine events in Europe : a stakeholder approach
,
(pp. 157-171)
.
2014
Persistent link: https://www.econbiz.de/10010367435
Saved in:
4
Eurochocolate : an instrument of valorization for Perugia and its territory
Torquati, Biancamaria
;
Santucci, Fabio Maria
;
Giacchè, …
- In:
Food and wine events in Europe : a stakeholder approach
,
(pp. 125-142)
.
2014
Persistent link: https://www.econbiz.de/10010367439
Saved in:
5
Running, walking, wining and dining in the Chianti countryside : the development of an active eno-gastronomic event and the changing role of the stakeholders
Bertella, Giovanna
- In:
Food and wine events in Europe : a stakeholder approach
,
(pp. 100-109)
.
2014
Persistent link: https://www.econbiz.de/10010367448
Saved in:
6
Expanding the scope of traditional rural products through events, tourism and hospitality : a preliminary case study of Italy's GirOlio
Alonso, Abel Duarte
;
Bressan, Alessandro
- In:
Food and wine events in Europe : a stakeholder approach
,
(pp. 85-99)
.
2014
Persistent link: https://www.econbiz.de/10010367452
Saved in:
7
Kreativität statt Kohle : querdenken ist angesagt
Haupt, Nils
;
Biebrach, Carolin
- In:
Event-Marketing : Trends und Entwicklungen
,
(pp. 61-69)
.
2011
Persistent link: https://www.econbiz.de/10009236063
Saved in:
8
RIP Events : ein "Fast"-Nachruf ; oder: Tote leben länger
Kortlepel, Joachim
;
Nebelin, Lutz
- In:
Event-Marketing : Trends und Entwicklungen
,
(pp. 29-42)
.
2011
Persistent link: https://www.econbiz.de/10009236069
Saved in:
9
Live plus virtual : die Evolution der Live Communication im Digitalzeitalter
Hartmann, Dagobert
- In:
Event-Marketing : Trends und Entwicklungen
,
(pp. 19-28)
.
2011
Persistent link: https://www.econbiz.de/10009236070
Saved in:
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