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isPartOf:"Freiburger betriebswirtschaftliche Diskussionsbeiträge"
~isPartOf:"Australasian marketing journal"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag"
~isPartOf:"Nonprofit and voluntary sector quarterly"
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Search: subject_exact:"Marketing für öffentliche Institutionen"
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Nonprofit marketing
57
Nonprofit-Marketing
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19
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13
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Freiburger betriebswirtschaftliche Diskussionsbeiträge
Australasian marketing journal
International journal of advertising : the quarterly review of marketing communications
International review on public and non-profit marketing
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
Nonprofit and voluntary sector quarterly
Journal of nonprofit & public sector marketing
38
International journal of nonprofit and voluntary sector marketing
37
Journal of marketing for higher education
30
International journal of nonprofit & voluntary sector marketing
26
Journal of philanthropy and marketing
16
Nonprofit marketing : sectoral applications
16
The evolution of nonprofit marketing
14
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
10
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
9
Journal of business research : JBR
7
Wissenschaftsmarketing : Dialoge gestalten
7
Hochschulmarketing
6
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
6
Journal of marketing communications
6
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
6
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
5
Journal of marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Springer eBook Collection
5
SpringerLink / Bücher
5
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
5
Discussion paper
4
Europäische Hochschulschriften / 5
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Leadership in nonprofit organizations ; Vol. 2
4
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
4
Psychology & marketing
4
Sage library in marketing
4
The Jossey-Bass handbook of nonprofit leadership and management
4
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
3
Hamburger Schriften zur Marketingforschung
3
International journal of arts management
3
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ECONIS (ZBW)
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31
Advertising strategies for charities : promoting consumers' donation of time versus money
Kim, Namin
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 707-724
Persistent link: https://www.econbiz.de/10010466395
Saved in:
32
The role of perceived market orientation in the higher education sector
Casidy, Riza
- In:
Australasian marketing journal
22
(
2014
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10010400503
Saved in:
33
Why do event volunteers return? : theory of planned behavior
Lee, Young-Joo
;
Won, Doyeon
;
Bang, Heyjin
- In:
International review on public and non-profit marketing
11
(
2014
)
3
,
pp. 229-241
Persistent link: https://www.econbiz.de/10010413072
Saved in:
34
Bringing marketing into nonprofit organisations : a managerial nightmare!
Chad, Paul
;
Kyriazis, Elias
;
Motion, Judy
- In:
Australasian marketing journal
22
(
2014
)
4
,
pp. 342-349
Persistent link: https://www.econbiz.de/10010472718
Saved in:
35
Nonprofit virtual accountability : an index and its application
Dumont, Georgette E.
- In:
Nonprofit and voluntary sector quarterly
42
(
2013
)
5
,
pp. 1049-1067
Persistent link: https://www.econbiz.de/10010200146
Saved in:
36
Using social media for arts marketing : theoretical analysis and empirical insights for performing arts organizations
Hausmann, Andrea
- In:
International review on public and non-profit marketing
10
(
2013
)
2
,
pp. 143-161
Persistent link: https://www.econbiz.de/10009761499
Saved in:
37
Does definition of self predict adopter dog breed choice?
Tesform, Goitom
;
Birch, Nancy J.
- In:
International review on public and non-profit marketing
10
(
2013
)
2
,
pp. 103-127
Persistent link: https://www.econbiz.de/10009761504
Saved in:
38
The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations : a framework proposal
García, Marta Rey
;
González, Luis Ignacio Álvarez
; …
- In:
International review on public and non-profit marketing
10
(
2013
)
2
,
pp. 87-102
Persistent link: https://www.econbiz.de/10009761507
Saved in:
39
Who are we? : the impacts of anthropomorphism and the humanization of nonprofits on brand personality
Stinnett, Rachel C.
;
Hardy, Eva E.
;
Waters, Richard D.
- In:
International review on public and non-profit marketing
10
(
2013
)
1
,
pp. 31-48
Persistent link: https://www.econbiz.de/10009728490
Saved in:
40
Communication using celebrities in the non-profit sector : determinants of its effectiveness
Garcia de los Salmones Sanchez, Maria del Mar
; …
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 101-119
Persistent link: https://www.econbiz.de/10009722518
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