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isPartOf:"From Little's law to marketing science : essays in honor of John D.C. Little"
~isPartOf:"Artificial intelligence in marketing"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
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From Little's law to marketing science : essays in honor of John D.C. Little
Artificial intelligence in marketing
Harvard-Business-Manager : das Wissen der Besten
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
4
Harvard business review : HBR
4
Journal of economics & management strategy : JEMS
4
Journal of advertising research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Psychology & marketing
3
The Routledge companion to digital consumption
3
Apps management and e-commerce transactions in real-time
2
Business horizons
2
E-marketing ; Vol. 1
2
Electronic markets : the international journal on networked business
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovationen und Innovationsmanagement in der Finanzbranche
2
International journal of business information systems : IJBIS
2
Journal of business ethics : JOBE
2
Journal of competition law & economics
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of management information systems : JMIS
2
Management science in hospitality and tourism : theory, practice, and applications
2
Pervasive advertising
2
American economic journal
1
Benchmarking : an international journal ; BIJ
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Consumer information systems and relationship management : design, implementation, and use
1
Customer relationship management and the social and semantic web : enabling cliens conexus
1
Danube : law and economics review
1
Developing successful global strategies for marketing luxury brands
1
Die Corona-Transformation : Krisenmanagement und Zukunftsperspektiven in Wirtschaft, Kultur und Bildung
1
Electronic commerce research and applications
1
Erfolgsfaktor Lean Management 2.0 : wettbewerbsfähige Verschlankung auf nachhaltige und kundenorientierte Weise
1
Ethical issues in e-business : models and frameworks
1
European journal of operational research : EJOR
1
Explorations in critical studies of advertising
1
HMD : Praxis der Wirtschaftsinformatik
1
Handbook of research on intelligent techniques and modeling applications in marketing analytics
1
Handbook of research on retailer-consumer relationship development
1
Handbook of research on transmedia storytelling, audience engagement, and business strategies
1
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Artificial intelligence and user-generated data are transforming how firms come to understand customer needs
Hauserp, John R.
;
Lip, Zelin
;
Mao, Chengfeng
- In:
Artificial intelligence in marketing
,
(pp. 147-167)
.
2023
Persistent link: https://www.econbiz.de/10014307065
Saved in:
2
Deep learning in marketing : a review and research agenda
Liu, Xiao
- In:
Artificial intelligence in marketing
,
(pp. 239-271)
.
2023
Persistent link: https://www.econbiz.de/10014307159
Saved in:
3
Die Daten-Illusion
Hagiu, Andrei
;
Wright, Julian
- In:
Harvard-Business-Manager : das Wissen der Besten
42
(
2020
)
3
,
pp. 42-49
Persistent link: https://www.econbiz.de/10012164482
Saved in:
4
Building and using a micromarketing platform
Yamanaka, Masahiko
- In:
From Little's law to marketing science : essays in …
,
(pp. 161-173)
.
2016
Persistent link: https://www.econbiz.de/10011436075
Saved in:
5
"Big Data ist ein Ausdruck von Unsicherheit"
Lindstrøm, Martin
(
interviewee
); …
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
4
,
pp. 76-79
Persistent link: https://www.econbiz.de/10011535408
Saved in:
6
Wann Kunden ihre Daten preisgeben
Morey, Timothy
;
Forbath, Theodore
;
Schoop, Allison
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
11
,
pp. 70-82
Persistent link: https://www.econbiz.de/10011535047
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