Deep learning in marketing : a review and research agenda
Year of publication: |
2023
|
---|---|
Authors: | Liu, Xiao |
Published in: |
Artificial intelligence in marketing. - Bingley, UK : Emerald Publishing, ISBN 978-1-80262-877-7. - 2023, p. 239-271
|
Subject: | Deep learning | convolutional neural networks | recurrent neuralnetworks | transformer | autoencoder | generative adversarial networks | rein-forcement learning | Marketingtheorie | Marketing theory | Kundendaten | Customer data | Lernen | Learning | Algorithmus | Algorithm |
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