//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Spillover-Effekt"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product-line extension"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Spillover-Effekt
Brand extension
26
Markentransfer
26
Brand management
18
Markenführung
18
Brand image
16
Markenimage
16
Consumer behaviour
13
Konsumentenverhalten
13
Erfolgsfaktor
8
Brand
6
Brand extensions
6
Markenartikel
6
Success factor
5
Innovation
3
Spillover effect
3
Athletes
2
Australia
2
Australien
2
Celebrity endorsement
2
Celebrity-Werbung
2
Deutschland
2
Dienstleistung
2
Dienstleistungsmarketing
2
Dienstleistungssektor
2
Endorsement
2
Film industry
2
Filmwirtschaft
2
Germany
2
International marketing
2
Internationales Marketing
2
Luxury goods
2
Luxusgüter
2
Marketing management
2
Marketingmanagement
2
Services
2
Services marketing
2
Sportler
2
brand extension
2
Advertising
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Hochschulschrift
1
Thesis
1
Language
All
English
2
German
1
Author
All
Faupel, Ulya
1
Hennig-Thurau, Thorsten
1
Holzmüller, Hartmut H.
1
Kaufmann, Gwen
1
Kupfer, Ann-Kristin
1
Köcher, Sören
1
Mathys, Juliane
1
Raufeisen, Xenia
1
Wulf, Linda
1
more ...
less ...
Published in...
All
Gabler Edition Wissenschaft / Marken- und Produktmanagement
AMS review : official publication of the Academy of Marketing Science
International journal of sports marketing & sponsorship
Journal of international consumer marketing
Journal of the Academy of Marketing Science
International marketing review
2
Beiträge zum Produkt-Marketing
1
International journal of hospitality management
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
The Cornell hospitality quarterly
1
The journal of brand management : an international journal
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Spillover effects in marketing : integrating core research domains
Raufeisen, Xenia
;
Wulf, Linda
;
Köcher, Sören
;
Faupel, Ulya
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 249-267
Persistent link: https://www.econbiz.de/10012162451
Saved in:
2
The importance of reciprocal spillover effects for the valuation of bestseller brands : introducing and testing a contingency model
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
;
Mathys, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 205-221
Persistent link: https://www.econbiz.de/10010345183
Saved in:
3
Rückwirkungen von Markentransfers auf die Muttermarke : Messmethoden und empirische Befunde
Kaufmann, Gwen
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003335975
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->