Rückwirkungen von Markentransfers auf die Muttermarke : Messmethoden und empirische Befunde
Gwen Kaufmann
| Year of publication: |
2006 ; 1. Aufl.
|
|---|---|
| Authors: | Kaufmann, Gwen |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Markenartikel | Brand | Markenimage | Brand image | Markenführung | Brand management | Spillover-Effekt | Spillover effect | Theorie | Theory | Markentransfer | Brand extension | Regressionsmodell |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 212 S. graph. Darst. 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Hamburg, Univ., Diss., 2006 |
| Notes: | Literaturverz. S. [191] - 212 |
| ISBN: | 3-8350-0489-1 ; 978-3-8350-0489-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003335975