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isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Australien"
~subject:"Brand equity"
~subject:"Spillover effect"
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Australien
Brand equity
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Brand extension
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Markentransfer
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
AMS review : official publication of the Academy of Marketing Science
International journal of sports marketing & sponsorship
The journal of brand management : an international journal
3
International marketing review
2
Australasian marketing journal
1
Beiträge zum Produkt-Marketing
1
Brand management in emerging markets : theories and practice
1
European research on management and business economics
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Fashion branding and communication : core strategies of European luxury brands
1
International journal of hospitality management
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Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of electronic commerce research : JECR
1
Journal of international consumer marketing
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Journal of the Academy of Marketing Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing : ZFP ; journal of research and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Measuring business excellence : the journal of organizational performance management
1
Paradigm : the journal of Institute of Management Technology
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Psychology & marketing
1
Reihe: Marketing und Medien
1
The Cornell hospitality quarterly
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The Oxford handbook of luxury business
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The journal of consumer marketing
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
Spillover effects in marketing : integrating core research domains
Raufeisen, Xenia
;
Wulf, Linda
;
Köcher, Sören
;
Faupel, Ulya
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 249-267
Persistent link: https://www.econbiz.de/10012162451
Saved in:
2
Customer-based brand equity in a technologically fast-paced, connected, and constrained environment
Gürhan-Canli, Zeynep
;
Hayran, Ceren
;
Sarial-Abi, Gülen
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 23-32
Persistent link: https://www.econbiz.de/10011741474
Saved in:
3
Committing regicide: rebranding the Football Kingz
Bradbury, Trish
;
Catley, Bevan
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 11-22
Persistent link: https://www.econbiz.de/10003678061
Saved in:
4
Rückwirkungen von Markentransfers auf die Muttermarke : Messmethoden und empirische Befunde
Kaufmann, Gwen
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003335975
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