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isPartOf:"Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing"
~isPartOf:"Gabler Research / Unternehmensführung und Marketing"
~isPartOf:"Health marketing quarterly"
~isPartOf:"International journal of hospitality management"
~isPartOf:"The Routledge companion to contemporary brand management"
~isPartOf:"Working paper series / Bradford University School of Management"
~type_genre:"Hochschulschrift"
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Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
Gabler Research / Unternehmensführung und Marketing
Health marketing quarterly
International journal of hospitality management
The Routledge companion to contemporary brand management
Working paper series / Bradford University School of Management
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Die Beziehung von Unternehmenskultur und Unternehmensmarke : ein Beitrag zum Behavioral Branding
Deitmar, Hanna Lena
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2012
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1. Aufl.
Persistent link: https://www.econbiz.de/10009383975
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International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus
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2011
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1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
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