International corporate brand management : evaluating standardized corporate branding accross countries
Markus Meierer, With a pref. by Bernhard Swoboda
| Year of publication: |
2011 ; 1. Aufl.
|
|---|---|
| Authors: | Meierer, Markus |
| Other Persons: | Swoboda, Bernhard (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Markenführung | Brand management | Markenarchitektur | Brand architecture | Internationaler Markteintritt | International market entry | Monte-Carlo-Simulation | Monte Carlo simulation | Deutschland | Germany | Frankreich | France | Rumänien | Romania | Russland | Russia | USA | United States | Multinationales Unternehmen | Markenpolitik | Internationales Marketing | Corporate Identity | Produktimage | Standardisierung | Verbraucherverhalten | Internationaler Vergleich |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 206 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Trier, Univ., Diss., 2010 |
| Notes: | Literaturverz. S. [187] - 206 |
| ISBN: | 978-3-8349-2460-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008688658