//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing"
~isPartOf:"International journal of hospitality management"
~isPartOf:"International journal of industrial organization"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Working paper series / Bradford University School of Management"
~subject:"Airline"
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Unternehmensmarke"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Airline
Beziehungsmarketing
Brand architecture
13
Markenarchitektur
13
Brand management
11
Markenführung
11
Corporate reputation
5
Firmenimage
5
Brand
4
Markenartikel
4
Großbritannien
3
United Kingdom
3
corporate branding
3
Consumer behaviour
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Hotel industry
2
Hotellerie
2
Konsumentenverhalten
2
Marketing management
2
Marketingmanagement
2
Monarchie
2
Monarchy
2
Moral Hazard
2
Moral hazard
2
Product quality
2
Produktqualität
2
Public relations
2
USA
2
United States
2
Öffentlichkeitsarbeit
2
Asymmetric information
1
Asymmetrische Information
1
Brand image
1
Brand love
1
Commitment
1
Corporate Identity
1
Corporate culture
1
Corporate experience
1
Corporate personality
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
2
Author
All
Balmer, John M. T.
1
Qu, Hailin
1
Stuart, Helen
1
Wang, Yao-Chin
1
Yang, Jing
1
Published in...
All
Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
International journal of hospitality management
International journal of industrial organization
Journal of marketing communications
Working paper series / Bradford University School of Management
The journal of brand management : an international journal
5
Journal of business research : JBR
4
Advances in corporate branding
1
Corporate social responsibility and environmental management
1
European journal of marketing : EJM
1
Foundations of corporate heritage
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business competition and growth : IJBCG
1
International journal of contemporary hospitality management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of Islamic marketing
1
Journal of business ethics : JOBE
1
Journal of fashion marketing and management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Tourism management perspectives : TMP
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The formation of sub-brand love and corporate brand love in hotel brand portfolios
Wang, Yao-Chin
;
Qu, Hailin
;
Yang, Jing
- In:
International journal of hospitality management
77
(
2019
),
pp. 375-384
Persistent link: https://www.econbiz.de/10011988651
Saved in:
2
British Airways and Balmer's AC3ID test of corporate brand management
Balmer, John M. T.
(
contributor
);
Stuart, Helen
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002590104
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->