British Airways and Balmer's AC3ID test of corporate brand management
John M. T. Balmer; Helen Stuart
| Year of publication: |
2004
|
|---|---|
| Other Persons: | Balmer, John M. T. (contributor) ; Stuart, Helen (contributor) |
| Publisher: |
Bradford : Univ., School of Management |
| Subject: | Markenführung | Brand management | Großbritannien | United Kingdom | Fluggesellschaft | Airline | Markenarchitektur | Brand architecture |
| Extent: | Online Ressource, 177 KB, text |
|---|---|
| Series: | Working paper series / Bradford University School of Management. - Bradford, ZDB-ID 2817788-5. - Vol. 04/26 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Record-last-verified: 21-02-05 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002590104