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isPartOf:"Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing"
~isPartOf:"International journal of hospitality management"
~isPartOf:"International journal of industrial organization"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Working paper series / Bradford University School of Management"
~subject:"Beziehungsmarketing"
~subject:"Product quality"
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Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
International journal of hospitality management
International journal of industrial organization
Journal of marketing communications
Working paper series / Bradford University School of Management
The journal of brand management : an international journal
5
Journal of business research : JBR
4
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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Discussion paper / Center for Economic Research, Tilburg University
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European economic review : EER
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European journal of marketing : EJM
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Foundations of corporate heritage
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of business competition and growth : IJBCG
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Journal of Islamic marketing
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Journal of fashion marketing and management
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Journal of health economics
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of retailing and consumer services
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MPI Collective Goods Preprint
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Marketing intelligence & planning
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Quantitative marketing and economics : QME
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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The formation of sub-brand love and corporate brand love in hotel brand portfolios
Wang, Yao-Chin
;
Qu, Hailin
;
Yang, Jing
- In:
International journal of hospitality management
77
(
2019
),
pp. 375-384
Persistent link: https://www.econbiz.de/10011988651
Saved in:
2
Umbrella branding with imperfect observability and moral hazard
Cabral, Luís M. B.
- In:
International journal of industrial organization
27
(
2009
)
2
,
pp. 206-213
Persistent link: https://www.econbiz.de/10003836336
Saved in:
3
Umbrella branding and the provision of quality
Hakenes, Hendrik
;
Peitz, Martin
- In:
International journal of industrial organization
26
(
2008
)
2
,
pp. 546-556
Persistent link: https://www.econbiz.de/10003724162
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