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isPartOf:"Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing"
~isPartOf:"International journal of hospitality management"
~isPartOf:"International journal of industrial organization"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Working paper series / Bradford University School of Management"
~type_genre:"Thesis"
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Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
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Journal of marketing communications
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International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus
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2011
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1. Aufl.
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