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isPartOf:"Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Scandinavian journal of management"
~isPartOf:"The journal of brand management : an international journal"
~person:"Bargenda, Angela"
~subject:"Corporate Identity"
~subject:"Markenführung"
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Bargenda, Angela
Balmer, John M. T.
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Miller, Dale
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Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
Journal of retailing and consumer services
Scandinavian journal of management
The journal of brand management : an international journal
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ECONIS (ZBW)
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Styling the corporate heritage brand : identity building through architectural design
Bargenda, Angela
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 116-128
Persistent link: https://www.econbiz.de/10014251424
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2
Corporate heritage brands in the financial sector : the role of corporate architecture
Bargenda, Angela
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 431-447
Persistent link: https://www.econbiz.de/10011350071
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