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isPartOf:"Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Scandinavian journal of management"
~subject:"Brand management"
~subject:"Corporate Identity"
~subject:"Hochschule"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Unternehmensmarke"
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Brand management
Corporate Identity
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Brand architecture
6
Markenarchitektur
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4
Firmenimage
4
Einzelhandel
3
Markenführung
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Borraz, Stéphane
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Cordelier, Benoit
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Järventie-Thesleff, Rita
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Laine, Pikka-Maaria
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Moisander, Johanna
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Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
Journal of retailing and consumer services
Scandinavian journal of management
The journal of brand management : an international journal
52
Journal of business research : JBR
19
The journal of product & brand management
13
European journal of marketing : EJM
11
International studies of management and organization
11
Corporate communications : an international journal
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Corporate reputation review : an international journal
4
Harvard business review : HBR
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Asia Pacific journal of marketing and logistics
3
International journal of contemporary hospitality management
3
Journal of general management
3
The journal of business & industrial marketing
3
The marketing review
3
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Corporate social responsibility and environmental management
2
Family business review : journal of the Family Firm Institute
2
Health marketing quarterly
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Qualitative market research : an international journal
2
The IUP journal of brand management : IJBRM
2
Zeitschrift für KMU und Entrepreneurship : ZfKE
2
Acta Universitatis Danubius / Oeconomica
1
African journal of business and economic research : AJBER
1
Agribusiness : an internat. journal
1
Amfiteatru economic : an economic and business research periodical
1
Asia-Pacific journal of management research and innovation
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business horizons
1
Business research quarterly : BRQ
1
Business strategy series
1
Corporate governance : the international journal for effective board performance
1
Corporate reputation review
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ECONIS (ZBW)
3
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1
Managing heritage brands : a study of the sacralization of heritage stores in the luxury industry
Dion, Delphine
;
Borraz, Stéphane
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 77-84
Persistent link: https://www.econbiz.de/10010468495
Saved in:
2
From being branded to doing branding : studying representation practices from a communication-centered approach
Vásquez, Consuelo
;
Sergi, Viviane
;
Cordelier, Benoit
- In:
Scandinavian journal of management
29
(
2013
)
2
,
pp. 135-146
Persistent link: https://www.econbiz.de/10009758020
Saved in:
3
Organizational dynamics and complexities of corporate brand building : a practice perspective
Järventie-Thesleff, Rita
;
Moisander, Johanna
;
Laine, …
- In:
Scandinavian journal of management
27
(
2011
)
2
,
pp. 196-204
Persistent link: https://www.econbiz.de/10009160381
Saved in:
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