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isPartOf:"Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Scandinavian journal of management"
~subject:"Corporate Identity"
~subject:"Markenführung"
~type_genre:"Fallstudie"
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From being branded to doing branding : studying representation practices from a communication-centered approach
Vásquez, Consuelo
;
Sergi, Viviane
;
Cordelier, Benoit
- In:
Scandinavian journal of management
29
(
2013
)
2
,
pp. 135-146
Persistent link: https://www.econbiz.de/10009758020
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